Ed Sullivan, November 1954

   November 23, 1954 - Ed Sullivan, host of the popular television variety show Toast Of The Town, signs a 20-year contract with CBS to host the program under a new title, The Ed Sullivan Show.

  "built and maintained an outstanding reputation..." Contract between CBS and Ed Sullivan, dated November 23, 1954, from Sullivan personal papers. 

   wikipedia_Ed Sullivan   The Ed Sullivan Show   discogs_com Ed Sullivan

Ed Sullivan, Elizabeth Taylor, actor Van Johnson, on variety show 

'Toast of the Town,' New York, November 14, 1954

Ed Sullivan and Nat 'King' Cole performs on 'Toast of the Town' on Halloween, 

October 31, 1954 in New York City, New York.

Ed Sullivan and Bing Crosby for the CBS Television variety show 

'Toast of the Town' at Pebble Beach, California, October 1954

Ed Sullivan with of his program guest Gina Lollobrigida, on variety show 

'Toast of the Town,' New York, September 19, 1954

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